About
I did not wait to become a PM.
I just built the product.
My career path is unconventional — and that is exactly what makes me a stronger PM candidate. I have spent years doing the work: identifying gaps, researching users, making product decisions with incomplete information, and shipping.
Background
I hold an MBA in Marketing and have spent 7+ years working at the intersection of product, marketing, and customer experience — first at a digital startup in Atlanta, then at Exclusive Networks, a global cybersecurity distributor based in the Bay Area.
At Exclusive Networks, I worked directly with product and go-to-market teams — owning product launches, partner programs, and demand generation campaigns for enterprise clients. I learned to speak both product and commercial, bridging the gap between what is built and how it reaches the market.
In parallel, I was building Saanvi Botanicals from scratch — a wellness brand that taught me what it actually means to own a product end-to-end.
Career Timeline
2016–2019
Digital Marketing Manager
Startup, Atlanta
Built digital campaigns from scratch. Learned how brand, channel, and customer insight connect to business outcomes.
2019–2023
Marketing Manager, B2B
Exclusive Networks
Partnered with product and sales teams on GTM strategies for enterprise cybersecurity products. Led product launches, channel programs, and demand generation across the Bay Area and national accounts.
2019–Present
Founder & Head of Product
Saanvi Botanicals
Built a wellness brand from zero — user research, formulation, packaging, Etsy, Walmart Marketplace, and a Shopify store. 22 SKUs live across intimate wellness and skincare.
2023
Google UX Design Certification
Deepened skills in user research, wireframing, prototyping, and usability testing.
2024
Product Management Certification
CareerFoundry
Formalized product frameworks: roadmapping, prioritization, agile, metrics, and stakeholder management.
Philosophy
How I think about product
I start with the user, always. Before making any product decision, I ask: what is this person actually trying to do? What do they trust? What would make them come back?
I believe prioritization is the hardest and most valuable PM skill. At Saanvi Botanicals, I made dozens of decisions about what not to build — and those constraints made the product better. I apply the same discipline to any roadmap: what is the bet with the highest leverage?
I also think in systems. A product is not just a feature — it is the discovery, the first impression, the experience, and the reason someone returns. Good product work connects all of those moments intentionally.
Skills and Expertise
What I Bring
Product Strategy
Roadmapping
Prioritization Frameworks
User Research
Usability Testing
Journey Mapping
Go-to-Market
Channel Marketing
Launch Planning
Agile / Scrum
Stakeholder Management
OKRs & Metrics
UX Design
Wireframing
Figma
Shopify
Etsy
Walmart Marketplace
Outside of Work
Based in the Bay Area, I spend weekends on Bay Area trails — Marin Headlands, Point Reyes, and Muir Woods are favorites. Getting outside resets my thinking and reminds me to focus on what actually matters.
I have traveled to 15+ countries with my family, which has shaped how I think about users, culture, and the assumptions baked into every product. Products built for everyone often forget that everyone has different contexts.
I am deeply passionate about women's wellness and clean formulation — which is why Saanvi Botanicals was not just a business idea. It came from personal conviction that women deserve more transparent, trustworthy products.